Highlights
This 2-year program enables you to integrate concepts of general management with the principles of retail management
Learn the fundamentals of business management with a special focus on retail management
Identify various activities involved in the retail sector
Recognise the integral role of logistics and supply chain management and the importance of governance along with the risk in the organised retail sector
The program helps you understand the financial and cost implications in the retail sector
Implement decisions pertaining to store location and its design
Outcomes
Identify issues and devise solutions in the retail management sector
Be adept in planning, evaluating, building and selecting channels for retail distribution
Effectively manage channels for retail and build retail marketing strategies
Understand the management of shops or big malls and the intricacies involved in their day to day activities
Develop a marketing plan for new or existing products or services by integrating marketing concepts, strategies, research, and distribution principles for retail.
Manage retail store operations and inventory systems
| Semester 1 |
Semester 2 |
| Management Theory and Practice |
Business Communication |
| Organisational Behaviour |
Essentials of HRM |
| Marketing Management |
Business Law |
| Business Economics |
Strategic Management |
| Financial Accounting & Analysis |
Operations Management |
| Information Systems for Managers |
Decision Science |
| Semester 3 |
Semester 4 |
| Introduction to Retail |
Global Retailing |
| Consumer Behaviour |
International Logistics & Supply Chain Management |
| Merchandising Management |
Marketing Research |
| Sales Management |
Business: Ethics, Governance & Risk |
| Retail Store Design and Location |
Research Methodology |
| Retail Store Operation and Inventory Management |
Project |
Get an edge over the competition with the right tools and resources, to forge a successful business management career. The program prepares you to take up various roles such as:
Retail Manager
Merchandising Manager
Store Manager
Display Specialist
Retail Operations Manager
Eligibility
Bachelor’s Degree (10+2+3) in any discipline from any recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.
Bachelor’s Degree (10+2+3) in any discipline from any recognised University or equivalent degree recognised by Association of Indian Universities (AIU) with less than 50% marks at Graduation level and a minimum of 2 years of work experience.
