Highlights
The 6-month program familiarises you with the field of corporate communication, which enables you to think of communication in a strategic and global manner.
Trains you to create a cohesive workplace culture and build its competencies.
Sharpen Communication Skills, strategic, critical and applied thinking.
Outcomes
Understand the strategic role of corporate communications for business operations, issues and crisis management.
Effectively Plan, research, write and implement everything from strategic communications plans to newsletters.
Understand how communications strategies influence employees and stakeholders.
Learn how to connect and liaison with the PR industry.
| Semester 1 |
| Mass Communication |
| Written and Oral Communication |
| Public Relations Theory and Practice |
| Business Communication |
| Integrated Marketing Communications |
Get an edge over the competition with the right tools and resources, to forge a successful business management career. The program prepares you to take up various roles such as:
Media Relations Manager
Public Relations Manager
Employee Communication Manager
Eligibility
Bachelor’s Degree in any discipline from recognised University or equivalent degree recognised by AIU
H.S.C
S.S.C plus 3 years of Diploma recognised by AICTE
S.S.C plus 2 years of work experience
