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Marketing Management

Highlights

The one-year Diploma in Marketing Management provides an understanding of the key concepts and terminology used in marketing.

Understand the role and function of marketing within organisations.

Explore the factors that influence consumer behaviour, organisational behaviour & sales management

Outcomes

Effectively devise an integrated & cost-effective marketing plan.

Effectively monitor, measure and adapt the marketing plan for continuous improvement.

Semester 1	Semester 2
Management Theory and Practice	Digital Marketing
Organisational Behaviour	Consumer Behaviour
Marketing Management	Sales Management
Business Economics	Marketing Strategy
Financial Accounting & Analysis	Marketing Research
Information Systems for Managers	Business Law

Get an edge over the competition with the right tools and resources, to forge a successful business management career. The program prepares you to take up various roles such as:

Product Manager

Market Research

Brand Manager

Eligibility

Bachelor’s Degree (10+2+3) in any discipline from a recognized University or an equivalent degree recognized by AIU

H.S.C plus 2 years of work experience

S.S.C plus 3 years of Diploma recognized by AICTE and 2 years of work experience