Highlights
The one-year program familiarises you with the various activities that are involved in the retail sector
A broad overview of different aspects of retail management like merchandising, consumer behaviour, etc.
Outcomes
Develop conceptual skills required in the Retail Sector.
Effectively manage large scale operations, mass inventory and multiple functional activities.
Ability to develop a marketing plan for a new or existing product or service by integrating marketing concepts, strategies, research, and distribution principles for retail.
| Semester 1 |
Semester 2 |
| Management Theory and Practice |
Merchandising Management |
| Organisational Behaviour |
Consumer Behaviour |
| Marketing Management |
Sales Management |
| Business Economics |
Introduction to Retail |
| Financial Accounting & Analysis |
Retail Store Operation and Inventory Management |
| Information Systems for Managers |
Business Law |
Get an edge over the competition with the right tools and resources, to forge a successful business management career. The program prepares you to take up various roles such as:
Retail Manager
Merchandising Manager
Store Manager
Eligibility
Bachelor’s Degree (10+2+3) in any discipline from a recognized University or an equivalent degree recognized by AIU
H.S.C plus 2 years of work experience
S.S.C plus 3 years of Diploma recognized by AICTE and 2 years of work experience
