Highlights
This two-year program offers a deeper understanding of the various functions and principles of marketing, which can be practically applied in the corporate world.
Updated courseware to keep in step with the changing business landscape.
Explore contemporary marketing techniques and offers an understanding of marketing at a regional and global level.
Understand the concepts of management and integrate them with marketing management.
Effectively navigate the marketing segment which includes both traditional and modern-day marketing.
Outcomes
Effectively develop a marketing plan that is cost conservative which also delivers optimum results
Skilfully identify the target markets and craft communication that talks to them in their language
Develop effective marketing strategies & integrated marketing campaigns
Strengthen existing relationships with customers & convert them into brand advocates.
Give you an edge over the competition and help you create a path for a successful business career
| Semester 1 |
Semester 2 |
| Management Theory and Practice |
Business Communication |
| Organisational Behaviour |
Essentials of HRM |
| Marketing Management |
Business Law |
| Business Economics |
Strategic Management |
| Financial Accounting & Analysis |
Operations Management |
| Information Systems for Managers |
Decision Science |
| Semester 1 |
Semester 2 |
| Brand Management |
Services Marketing |
| Consumer Behaviour |
Marketing Research |
| Marketing Strategy |
Digital Marketing |
| Customer Relationship Management |
Business: Ethics, Governance & Risk |
| Sales Management |
Research Methodology |
| International Marketing |
Project |
Get an edge over the competition with the right tools and resources, to forge a successful business management career. The program prepares you to take up various roles such as:
Product Manager
PR Manager
Market Research
Media Planning & Buying
Brand Manager
Marketing Manager
Eligibility
Bachelor’s Degree (10+2+3) in any discipline from any recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.
Bachelor’s Degree (10+2+3) in any discipline from any recognised University or equivalent degree recognised by Association of Indian Universities (AIU) with less than 50% marks at Graduation level and a minimum of 2 years of work experience.
